Helpful Terms
Google's PPC advertising scheme.
Your company advert is displayed next to the search results when people search for keywords that you are targeting with your advertising.
adCenter
The Microsoft search engine PPC advertising service
CSS
Cascading Style Sheets. A coding language used to control the layout and visual style of your website.
DDA
The Disability Discrimination Act - Legislation that makes it illegal to discriminate against disabled people when providing goods, facilities and services (such as websites).
Domain name
Your website name i.e. www.yourcompany.com
FTP
File Transfer Protocol. FTP software can be used to upload websites and files to the web server provided by your hosting company.
Hosting
A hosting service puts your website on a web server that can be accessed by anyone on the internet.
HTML
HyperText Markup Language - The code that your website will be made up of.
SEO
Search Engine Optimisation - Creating relevant content containing your chosen keywords that looks good to search engines.
W3C
The World Wide Web Consortium: "an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards". See their website at http://www.w3.org/
Web Server
A powerful computer that contains many websites and allows people on the internet to access them.
